Getting information and insights about a product, its market, and its target audience for the purpose of advising product development, marketing, and decision-making throughout the product’s lifetime
The process of acquiring information and insights about people to guide the creation of goods that satisfy their demands.
To understand people’s cultures, behaviours, and values by seeing and analysing them in their natural surroundings.
Recognising and assessing the benefits and drawbacks of competing businesses is a way to direct strategic choices and acquire a competitive edge.
Expert evaluators evaluate a user interface against a set of proved usability principles as part of a usability inspection procedures to detect and prioritise usability concerns
Testing a product or service with representative users to identify usability problems and gather feedback for better design and development decisions
The more latest and popular patterns, habits, or trends in an industry or company operations, typically driven by emerging technologies, social movements, and changing consumer preferences
The act of organising, arranging, and labelling material and data such that it is clear and simple to understand for consumers, hence promoting efficient information retrieval and consumption
Visual representations of a user’s experience and interactions with a product or service across multiple points of contact that provide insights into their demands, motivations, and pain points to guide design and improvement efforts.
Buttons, menus, displays, and input mechanisms allowing users to engage with and control the system are examples of visual and interactive components of a digital product or service
User contact with a product or service, including usability, accessibility, attractiveness, and emotional reaction, with the goal of providing a good and meaningful experience that satisfies their requirements and expectations.
Process of aggressively developing and testing low-fidelity versions of a product or service in order to gain user input and enhance the design prior to spending significant time and money
To fulfil user wants, solve problems and accomplish business objectives through the aesthetically pleasing and functional components of a mobile application, including its user interface, features, and user experience
The process of creating a product’s visual and functional qualities, such as its shape, features, usability, and user experience, in order fulfil what a user wants, solve problems and achieve business goals
Designing, developing, testing, and managing software products and applications to fulfil user wants, solve issues, and accomplish business objectives utilising a range of programming languages, frameworks, and technological advances
An approach to software development that prioritises rapid prototyping, iterative development, and continuous testing to speed up software product time-to-market while maintaining quality and efficiency.
A capability to create front-end and back-end components of a web application, including as the user interface, server-side logic, and database, utilising a range of programming languages, frameworks, and technologies
Creating applications for mobile devices such as smartphones and tablets which offer an array of capabilities and features that satisfy the demands of users and address problems
To keep themselves competitive and act to changing market circumstances, companies are utilising digital technologies and capabilities to radically transform the way they operate, provide value, and connect with users
DevOps is a software development methodology that focuses collaboration, automation, and continuous delivery and deployment, with the aim of reducing software product time-to-market while maintaining quality, security, and scalability
testing software applications using automated tools and frameworks to detect and remove issues, lower testing time and costs, and boost software product quality, trustworthiness, and performance
A data-driven strategy to search engine optimisation that focuses on improving for growth metrics like organic traffic, user engagement, and conversions with the goal to generate growth for businesses and achieve long-term success
Marketing strategy that finds and exploits chances for fast and scalable company development via rapid experimentation, data analysis, and unorthodox techniques, often in early-stage businesses with little capital
The strategy of driving sustainable and profitable growth for a product or service using data-driven measures such as user acquisition, retention, and monetization rather than paid advertising or other artificial growth strategies
The technique of quickly increasing the adoption, engagement, and income of a product or service by the use of multiple forms of marketing such as advertising, social media, content marketing, email marketing, and influencer marketing, generally in a short amount of time
Launching a new product or service to the market, encompassing a variety of operations such as product development, marketing, distribution, and customer support, with the goal of raising awareness, generating demand, and meeting financial objectives
The process of increasing an e-commerce business’s scale, reach, and profitability over time by using various growth strategies such as improving user experience, expanding product lines, targeting new markets, enhancing marketing campaigns, and streamlining operations
Using data, experimentation, and optimising strategies to boost product or service uptake, engagement, retention, and monetization in order to produce sustainable and scalable business expansion
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